The story behind the cakes that
The story behind the cakes that
The story behind the cakes that
sold out in seconds
sold out in seconds
sold out in seconds
sold out in seconds
one small sign
one small sign
Soaked Bar began in 2024
with a small moment that felt like a sign.
A $100 Costco gift card from
my aunt pushed me to finally
buy the KitchenAid mixer I’d been thinking about for weeks.
At the time,
the goal was practical:
find a way to make extra income and create something of my own.
What I didn’t expect was how fast that decision would
change everything.
Soaked Bar began
in 2024
with a small moment that felt like a sign.
A $100 Costco gift card from
my aunt pushed me to finally buy the KitchenAid mixer I’d been thinking
about for weeks.
At the time,
the goal was practical:
find a way to make extra income and create something of my own.
What I didn’t expect was
how fast that
decision would change everything.
Soaked Bar
began in 2024
with a small moment that felt like a sign.
A $100 Costco
gift card from my aunt pushed me to finally buy the KitchenAid mixer I’d been thinking
about for weeks.
At the time,
the goal was practical:
find a way to make extra income and create something of my own.
What I didn’t expect was how fast that decision would
change everything.
Soaked Bar
began in 2024
with a small moment
that felt like a sign.
A $100 Costco gift card from my aunt pushed
me to finally buy the KitchenAid mixer
I’d been thinking
about for weeks.
At the time,
the goal was practical :
find a way to make
extra income and
create something
of my own.
What I didn’t expect
was how fast that
decision would
change everything.
From Friends & Family to Something Bigger
From Friends & Family
to Something Bigger
From Friends & Family to Something Bigger
Before Soaked Bar, my tres leches cakes were only shared with friends and family — but I always knew
they could become
something bigger.
A business built around
bold flavors, accessible to everyone. That’s what I’m building now.
A “two months into
the business” TikTok video changed everything. Orders began selling out, momentum took off, and my husband,
Mike, and I left our fulltime hospitality jobs in NYC to go all in. This wasn’t just
a side project anymore—
it was something real.
Before Soaked Bar, my tres leches cakes were only shared with friends and family — but I always knew
they could become
something bigger.
A business built around
bold flavors, accessible to everyone. That’s what I’m building now.
A “two months into
the business” TikTok video changed everything. Orders began selling out, momentum took off, and my husband,
Mike, and I left our fulltime hospitality jobs in NYC to go all in. This wasn’t just
a side project anymore—
it was something real.
Before Soaked Bar, my tres leches cakes were only shared with
friends and family —
but I always knew
they could become
something bigger.
A business built around
bold flavors, accessible to everyone. That’s what I’m building now.
A “two months into
the business” TikTok video changed everything. Orders began selling out, momentum took off, and my husband,
Mike, and I left our fulltime hospitality jobs in NYC to go all in. This wasn’t just a
side project anymore—
it was something real.
Before Soaked Bar, my tres leches cakes were only shared with friends and family — but I always knew
they could become
something bigger.
A business built around
bold flavors, accessible to everyone. That’s what I’m building now.
A “two months into
the business” TikTok video changed everything. Orders began selling out, momentum took off, and my husband,
Mike, and I left our fulltime hospitality jobs in NYC to go all in. This wasn’t just
a side project anymore—
it was something real.
Where the Magic Began
Where the
Magic Began
Where the
Magic Began
Every cake was originally baked in our home oven the first 2 months after we took off. Pickups turned into scenes we never expected with customers waiting in their cars, lining up in the lobby, sharing excitement with one another.
It was fun, overwhelming, & chaotic all in the best way possible.
Maintaining quality at scale mattered too much to us
and as orders kept
growing,we knew
something had to change.
Every cake was originally baked in our home oven the first 2 months after we took off. Pickups turned into scenes we never expected with customers waiting in their cars, lining up in the lobby, sharing excitement with one another.
It was fun, overwhelming, & chaotic all in the best way possible.
Maintaining quality at scale mattered too much to us
and as orders kept
growing,we knew
something had to change.
Every cake was originally baked in our home oven the first 2 months after we took off. Pickups turned into scenes we never expected with customers waiting in their cars, lining up in the lobby, sharing excitement with one another.
It was fun, overwhelming, & chaotic all in the best way possible.
Maintaining quality at scale mattered too much to us
and as orders kept
growing,we knew
something had to change.
Every cake was originally baked in our home oven the first 2 months after we took off. Pickups turned into scenes we never expected with customers waiting in their cars, lining up in the lobby, sharing excitement with one another.
It was fun, overwhelming, & chaotic all in the best way possible.
Maintaining quality at scale mattered too much to us
and as orders kept
growing,we knew
something had to change.
Where It All Took Off
Where It All
Took Off
Where It All
Took Off
Operating from a commercial kitchen allowed us to serve more people without compromising what made our cakes special. Pickup days in Union City quickly became an experience of their own —
lines down the block every Wednesday and Saturday, buzz from the neighborhood, and a growing community showing up week after week.
This space allowed us to
launch new flavors,
and introduce more people
to what makes Soaked Bar
different. Every cake is
crafted exclusively by Soaked Bar, rooted in tradition but driven by creativity.
Operating from a commercial kitchen allowed us to serve more people without compromising what made our cakes special. Pickup days in Union City quickly became an experience of their own —
lines down the block every Wednesday and Saturday, buzz from the neighborhood, and a growing community showing up week after week.
This space allowed us to
launch new flavors,
and introduce more people
to what makes Soaked Bar
different. Every cake is
crafted exclusively by Soaked Bar, rooted in tradition but driven by creativity.
Operating from a commercial kitchen allowed us to serve more people without compromising what made our cakes special. Pickup days in Union City quickly became an experience of their own —
lines down the block every Wednesday and Saturday, buzz from the neighborhood, and a growing community showing up
week after week.
This space allowed us to launch new flavors, and introduce more people
to what makes Soaked Bar
different. Every cake is
crafted exclusively by Soaked Bar, rooted in tradition but driven by creativity.
Operating from a commercial kitchen allowed us to serve more people without compromising what made our cakes special. Pickup days in Union City quickly became an experience of their own —
lines down the block every Wednesday and Saturday, buzz from the neighborhood, and a growing community showing up week after week.
This space allowed us to
launch new flavors,
and introduce more people
to what makes Soaked Bar
different. Every cake is
crafted exclusively by Soaked Bar, rooted in tradition but driven by creativity.
Operating from a commercial kitchen allowed us to serve more people without compromising what made our cakes special. Pickup days in Union City quickly became an experience of their own —
lines down the block every Wednesday and Saturday, buzz from the neighborhood, and a growing community showing up week after week.
This space allowed us to
launch new flavors,
and introduce more people
to what makes Soaked Bar
different. Every cake is
crafted exclusively by Soaked Bar, rooted in tradition but driven by creativity.
day one tunnel vision
day one
tunnel vision
day one
tunnel vision
Our first year in business exceeded everything we imagined. What started small turned into a brand with real traction, real demand, and a community we’re endlessly grateful for. But success, to us,
isn’t just numbers —
it’s being part of birthdays, celebrations, gifts, and moments that
bring happiness to more and more people.
Our goal is clear: to make Soaked Bar a household name. New York City
is where we envision our flagship location, with dreams of expanding
beyond — from Miami to California and everywhere in between.
We believe we have the right recipe —
in our cakes, our story, and our drive to do exactly that.
Looks like Mike and I have a lot of work to do,
we’re just getting started.
Our first year in business exceeded everything we imagined. What started small turned into a brand with real traction, real demand, and a community we’re endlessly grateful for. But success, to us,
isn’t just numbers —
it’s being part of birthdays, celebrations, gifts, and moments that
bring happiness to more and more people.
Our goal is clear: to make Soaked Bar a household name. New York City
is where we envision our flagship location, with dreams of expanding
beyond — from Miami to California and everywhere in between.
We believe we have the right recipe —
in our cakes, our story, and our drive to do exactly that.
Looks like Mike and I have a lot of work to do,
we’re just getting started.
Our first year in business exceeded everything we imagined. What started small turned into a brand with real traction, real demand, and a community we’re endlessly grateful for.
But success, to us, isn’t just numbers —
it’s being part of birthdays, celebrations, gifts, and moments that
bring happiness to more and more people.
Our goal is clear: to make Soaked Bar a household name. New York City
is where we envision our flagship location, with dreams of expanding
beyond — from Miami to California and everywhere in between.
We believe we have the right recipe —
in our cakes, our story, and our drive to do exactly that.
Looks like Mike and I have a lot of work to do,
we’re just getting started.
Our first year in business exceeded everything we imagined. What started small turned into a brand with real traction, real demand, and a community we’re endlessly grateful for.
But success, to us, isn’t just numbers —
it’s being part of birthdays, celebrations, gifts, and moments that
bring happiness to more and more people.
Our goal is clear: to make Soaked Bar a household name. New York City
is where we envision our flagship location, with dreams of expanding
beyond — from Miami to California and everywhere in between.
We believe we have the right recipe —
in our cakes, our story, and our drive to do exactly that.
Looks like Mike and I have a lot of work to do,
we’re just getting started.
Our first year in business exceeded
everything we imagined. What started small
turned into a brand with real traction,
real demand, and a community
we’re endlessly grateful for.
But success, to us, isn’t just numbers —
it’s being part of birthdays, celebrations,
gifts, and moments that
bring happiness to more and more people.
Our goal is clear:
to make Soaked Bar a household name.
New York City is where we envision our
flagship location, with dreams of expanding
beyond — from Miami to California
and everywhere in between.
We believe we have the right recipe —
in our cakes, our story, and our drive to do exactly that.
Looks like Mike and I have a lot of work to do,
we’re just getting started.
Let'S
collaborate
BASED IN
NEW JERSEY
PREPARING
FOR TAKEOFF
Let'S
collaborate
BASED IN
NEW JERSEY
PREPARING
FOR TAKEOFF
Let'S
collaborate
BASED IN
NEW JERSEY
PREPARING
FOR TAKEOFF
Let'S
collaborate